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Klaviyo Campaign Report · 2024-2026

Klaviyo Campaign Report

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Coracao Confections · Klaviyo Campaign Report

2024 · 2025 · 2026 (YTD: 1 Jan – 5 Jun 2026) · Account W43nDt · Conversion metric: Placed Order
Report date: 2026-06-05

Yearly Summary

2024 Total Revenue

$277,531 —
171 campaigns · 2,007,729 recipients · 3,265 orders
Open 53.64% — · Click 1.68% · CR 0.16%
AOV $85.00 · RPR $0.14

2025 Total Revenue

$276,896 -0.2%
170 campaigns · 1,699,926 recipients · 2,871 orders
Open 55.36% +3.2% · Click 0.78% · CR 0.17%
AOV $96.45 · RPR $0.16

2026 Total Revenue YTD

$95,223 -65.6%
44 campaigns · 423,784 recipients · 1,115 orders
Open 61.73% +11.5% · Click 0.97% · CR 0.26%
AOV $85.40 · RPR $0.22

Yearly Detail Table

Year Campaign Recipients Delivered Open Click CTOR CR Orders Revenue RPR AOV Unsub %
2024 171 2,007,729 1,993,993 53.64% — 1.68% — 3.14% 0.16% — 3,265 $277,531 — $0.14 — $85.00 0.44%
2025 170 1,699,926 1,693,274 55.36% +3.2% 0.78% -53.6% 1.41% 0.17% +3.5% 2,871 $276,896 -0.2% $0.16 +17.8% $96.45 0.33%
2026 YTD · Jan-Jun 44 423,784 422,454 61.73% +11.5% 0.97% +24.4% 1.57% 0.26% +55.7% 1,115 $95,223 -65.6% $0.22 +37.9% $85.40 0.29%

Monthly Comparison · Revenue + Open + Click

Each cell: revenue + YoY change, # campaigns, open/click rate, orders & conversion.
Month 2024 2025 2026
Jan
$25,106 —
21 k · O 58.80% · C 1.33%
Ord 277 · CR 0.16%
$24,194 -3.6%
13 k · O 49.75% · C 0.83%
Ord 230 · CR 0.14%
$16,926 -30.0%
9 k · O 61.29% · C 1.06%
Ord 177 · CR 0.24%
Feb
$39,037 —
19 k · O 57.61% · C 1.58%
Ord 552 · CR 0.23%
$28,050 -28.1%
15 k · O 50.77% · C 0.75%
Ord 325 · CR 0.19%
$18,704 -33.3%
9 k · O 63.95% · C 1.02%
Ord 207 · CR 0.29%
Mar
$37,648 —
20 k · O 59.43% · C 1.67%
Ord 498 · CR 0.19%
$28,069 -25.4%
15 k · O 47.46% · C 0.82%
Ord 295 · CR 0.15%
$21,028 -25.1%
9 k · O 60.70% · C 1.02%
Ord 286 · CR 0.30%
Apr
$20,171 —
16 k · O 54.91% · C 2.16%
Ord 228 · CR 0.14%
$30,676 +52.1%
15 k · O 52.02% · C 0.87%
Ord 347 · CR 0.19%
$14,783 -51.8%
8 k · O 62.55% · C 1.02%
Ord 188 · CR 0.23%
May
$16,269 —
14 k · O 51.96% · C 3.45%
Ord 222 · CR 0.13%
$20,442 +25.6%
16 k · O 54.03% · C 0.59%
Ord 241 · CR 0.16%
$23,781 +16.3%
9 k · O 60.80% · C 0.79%
Ord 257 · CR 0.25%
Jun
$8,099 —
4 k · O 56.80% · C 6.14%
Ord 108 · CR 0.19%
$12,227 +51.0%
19 k · O 55.57% · C 0.39%
Ord 112 · CR 0.06%
 —
Jul
$7,142 —
8 k · O 52.23% · C 2.02%
Ord 86 · CR 0.10%
$16,522 +131.3%
12 k · O 59.10% · C 0.72%
Ord 169 · CR 0.14%
 —
Aug
$12,267 —
7 k · O 51.95% · C 2.00%
Ord 135 · CR 0.16%
$11,294 -7.9%
9 k · O 63.74% · C 0.80%
Ord 113 · CR 0.16%
 —
Sep
$20,510 —
16 k · O 53.43% · C 0.82%
Ord 224 · CR 0.12%
$13,409 -34.6%
11 k · O 67.70% · C 1.11%
Ord 124 · CR 0.18%
 —
Oct
$21,148 —
15 k · O 47.05% · C 0.75%
Ord 231 · CR 0.11%
$12,421 -41.3%
9 k · O 65.05% · C 0.88%
Ord 139 · CR 0.20%
 —
Nov
$43,438 —
16 k · O 50.11% · C 1.06%
Ord 413 · CR 0.21%
$55,286 +27.3%
20 k · O 59.38% · C 1.05%
Ord 530 · CR 0.28%
 —
Dec
$26,696 —
15 k · O 46.82% · C 1.02%
Ord 291 · CR 0.17%
$24,306 -9.0%
16 k · O 61.08% · C 0.75%
Ord 246 · CR 0.18%
 —

Monthly Trend Charts

Revenue ($)
Open rate (%)
Click rate (%)
Conversion rate (%)
$0$12k$24k$36k$48k$60kJanFebMarAprMayJunJulAugSepOctNovDec2024 Jan: $25k2024 Feb: $39k2024 Mar: $38k2024 Apr: $20k2024 May: $16k2024 Jun: $8k2024 Jul: $7k2024 Aug: $12k2024 Sep: $21k2024 Oct: $21k2024 Nov: $43k2024 Dec: $27k2025 Jan: $24k2025 Feb: $28k2025 Mar: $28k2025 Apr: $31k2025 May: $20k2025 Jun: $12k2025 Jul: $17k2025 Aug: $11k2025 Sep: $13k2025 Oct: $12k2025 Nov: $55k2025 Dec: $24k2026 Jan: $17k2026 Feb: $19k2026 Mar: $21k2026 Apr: $15k2026 May: $24k202420252026

Best Campaign Per Month · By Year

2024

Month Campaign Recipients Open Click Ord. Revenue
Jan Flash Sale #1 10,872 59.46% 2.02% 49 $4,766
Feb Express Shipping #1 Everyone! 2/7 20,727 52.74% 1.60% 70 $4,398
Mar Easter Flash Sale 14,505 60.84% 2.46% 58 $4,580
Apr EARTH DAY SALE 2 (clone) 7,474 55.04% 1.65% 34 $3,761
May BOGO Day 1 5/23 14,271 44.81% 2.89% 34 $3,088
Jun End of Season Sale 6/6/24 14,134 51.89% 10.08% 40 $3,354
Jul Fourth Of July Sale #1 14,077 53.73% 1.32% 17 $1,670
Aug Birthday #2 13,825 50.77% 2.62% 35 $3,450
Sep Labor Day 4 13,692 54.47% 0.77% 37 $3,533
Oct Halloween Last Week 17,047 48.14% 0.73% 35 $3,106
Nov Black Friday #7 - 11/23 - Candy Bar 2-Packs 16,730 47.12% 0.95% 50 $5,834
Dec Cyber Monday 16,243 45.02% 1.04% 57 $4,915

2025

Month Campaign Recipients Open Click Ord. Revenue
Jan Flash Sale 16,051 50.26% 1.06% 46 $5,982
Feb Valentine's 1/31 12,728 63.91% 0.53% 43 $3,613
Mar Easter Early Bird #5 16,555 45.78% 0.64% 32 $3,201
Apr Spring Flash Sale 4/18 15,151 52.21% 1.58% 72 $6,164
May (LTV) - NOW LIVE: 20% OFF MEMORIAL DAY CHOCOLATE EVENT! 13,439 56.63% 1.25% 70 $6,037
Jun (LTV) - MINT TRUFFLE LAUNCH (Corrected Link) 12,895 61.17% 0.61% 6 $1,774
Jul Dubai Pre-Order - Jul 21, 2025 at 5:55 PM 12,405 63.56% 2.38% 48 $4,080
Aug (LTV) - LABOR DAY SALE KICKOFF 11,371 66.29% 2.13% 41 $4,262
Sep (LTV) - PUMPKIN SPICE HOT CHOCOLATE RETURNS 11,530 66.22% 0.73% 25 $2,813
Oct (LTV) - HALLOWEEN COLLECTION GRAND REVEAL 11,275 66.25% 1.29% 23 $2,248
Nov (LTV) - BLACK FRIDAY EARLY ACCESS ALERT 15,223 53.39% 2.33% 106 $11,798
Dec (LTV) - TOMORROW: WEST COAST FINAL SHIPPING DEADLINE 12,407 60.57% 0.56% 36 $4,097

2026

Month Campaign Recipients Open Click Ord. Revenue
Jan (LTV) - DON'T WAIT: VALENTINE'S CHOCOLATE ALREADY SELLING OUT 11,801 63.97% 1.28% 46 $4,636
Feb (LTV) - DTC: SPRING TRUFFLE COLLECTIONS FOR EASTER 12,092 63.47% 1.71% 50 $4,976
Mar (LTV) - FLASH MOMENT 11,604 60.09% 1.49% 45 $3,549
Apr (LTV) - EASTER CLEARANCE LAST CALL 11,401 63.24% 1.23% 36 $2,619
May (LTV) - NOW LIVE: 20% OFF MEMORIAL DAY CHOCOLATE EVENT 12,811 52.82% 1.56% 92 $8,775
Jun Campaign yok
Jul Campaign yok
Aug Campaign yok
Sep Campaign yok
Oct Campaign yok
Nov Campaign yok
Dec Campaign yok

Top-10 Campaigns Per Year · Revenue

2024 · Top 10 (by total revenue)
# Campaign Date Recipients Open Click CR Ord. Revenue
1 Black Friday #7 - 11/23 - Candy Bar 2-Packs 2024-11-23 16,730 47.12% 0.95% 0.29% 50 $5,834
2 Black Friday Early Access 2024-11-15 12,823 62.40% 2.23% 0.40% 54 $5,694
3 Black Friday Early Access #2 2024-11-18 13,079 59.56% 2.44% 0.33% 45 $5,431
4 Cyber Monday 2024-12-02 16,243 45.02% 1.04% 0.35% 57 $4,915
5 Flash Sale #1 2024-01-19 10,872 59.46% 2.02% 0.44% 49 $4,766
6 Easter Flash Sale 2024-03-24 14,505 60.84% 2.46% 0.37% 58 $4,580
7 Small Business Saturday 2024-11-30 16,392 47.89% 1.32% 0.29% 49 $4,493
8 Express Shipping #1 Everyone! 2/7 2024-02-07 20,727 52.74% 1.60% 0.32% 70 $4,398
9 Last Chance Friday 12/13 2024-12-13 16,452 44.56% 1.69% 0.21% 63 $3,944
10 EARTH DAY SALE 2 (clone) 2024-04-21 7,474 55.04% 1.65% 0.46% 34 $3,761
2025 · Top 10 (by total revenue)
# Campaign Date Recipients Open Click CR Ord. Revenue
1 (LTV) - BLACK FRIDAY EARLY ACCESS ALERT 2025-11-10 15,223 53.39% 2.33% 0.68% 106 $11,798
2 (LTV) - BLACK FRIDAY IS HERE: 25% OFF SITEWIDE 2025-11-15 15,146 52.45% 1.91% 0.50% 80 $6,836
3 (LTV) - DUBAI SINGLES: PREMIUM STOCKING STUFFERS 2025-11-25 12,317 63.37% 1.49% 0.44% 58 $6,538
4 (LTV) - BLACK FRIDAY EARLY ACCESS ALERT (Clone ) 2025-11-10 11,581 64.73% 1.98% 0.51% 64 $6,169
5 Spring Flash Sale 4/18 2025-04-18 15,151 52.21% 1.58% 0.46% 72 $6,164
6 (LTV) - NOW LIVE: 20% OFF MEMORIAL DAY CHOCOLATE EVENT! 2025-05-22 13,439 56.63% 1.25% 0.51% 70 $6,037
7 Flash Sale 2025-01-25 16,051 50.26% 1.06% 0.29% 46 $5,982
8 (LTV) - FINAL HOURS: 20% OFF MEMORIAL DAY SALE ENDS TONIGHT! 2025-05-26 13,195 56.05% 0.74% 0.27% 36 $4,270
9 (LTV) - LABOR DAY SALE KICKOFF 2025-08-31 11,371 66.29% 2.13% 0.36% 41 $4,262
10 (LTV) - TOMORROW: WEST COAST FINAL SHIPPING DEADLINE 2025-12-15 12,407 60.57% 0.56% 0.26% 36 $4,097
2026 · Top 10 (by total revenue)
# Campaign Date Recipients Open Click CR Ord. Revenue
1 (LTV) - NOW LIVE: 20% OFF MEMORIAL DAY CHOCOLATE EVENT 2026-05-22 12,811 52.82% 1.56% 0.71% 92 $8,775
2 (LTV) - DTC: SPRING TRUFFLE COLLECTIONS FOR EASTER 2026-02-28 12,092 63.47% 1.71% 0.41% 50 $4,976
3 (LTV) - DON'T WAIT: VALENTINE'S CHOCOLATE ALREADY SELLING OUT 2026-01-27 11,801 63.97% 1.28% 0.38% 46 $4,636
4 (LTV) - FINAL HOURS: 20% OFF MEMORIAL DAY SALE ENDS TONIGHT 2026-05-25 11,097 60.56% 1.07% 0.37% 41 $4,217
5 (LTV) - FLASH MOMENT 2026-03-18 11,604 60.09% 1.49% 0.36% 45 $3,549
6 (LTV) - DTC: CHOCOLATE BUNNIES & EASTER EGGS LAUNCH 2026-03-07 12,046 63.28% 1.49% 0.44% 53 $3,442
7 (LTV) - BUILD YOUR EASTER BASKET 2026-03-12 12,053 61.17% 1.05% 0.34% 42 $3,255
8 (LTV) - LAST CHANCE: EASTER CHOCOLATE GIFTS 2026-03-29 11,881 59.72% 0.87% 0.39% 49 $3,245
9 (LTV) - TOP VALENTINE'S GIFTS FOR EVERY KIND OF LOVE 2026-01-19 12,008 64.03% 1.03% 0.32% 38 $3,158
10 (LTV) - LAST DAY: WEST COAST VALENTINE'S DELIVERY 2026-02-08 11,780 64.06% 0.90% 0.38% 46 $3,134

Highest Open Rate Per Year · Top 10

Only campaigns with 1,000+ recipients — to filter out small wholesale lists.
2024 · Top 10 Open Rate
# Campaign Date Recipients Open Click CR Ord. Revenue
1 10% OFF Over $300 2024-10-09 6,279 70.51% 0.00% 0.06% 5 $632
2 Eggsceptional Chocolates for Spring 2024-02-28 15,485 64.76% 2.25% 0.12% 19 $1,559
3 Carrot Cake Pops 2024-03-04 15,347 64.71% 1.00% 0.08% 13 $1,087
4 New Truffle Box Deal 2024-03-05 15,276 64.66% 2.09% 0.12% 20 $1,656
5 Farewell Strawberry Coconut Cups 2024-06-27 14,040 64.50% 1.50% 0.09% 12 $815
6 Bunny Email 2024-03-10 15,156 64.27% 1.88% 0.16% 24 $2,137
7 Salted Caramel Bars 2024-02-26 15,605 64.10% 0.70% 0.11% 17 $1,307
8 Pricing & Sustainability 2024-12-05 1,220 63.76% 2.14% 1.31% 16 $2,925
9 Gift Code 2024-02-13 16,581 63.69% 1.25% 0.23% 41 $3,010
10 Easter Early Bird #5 2024-02-25 15,795 63.13% 0.81% 0.22% 37 $3,007
2025 · Top 10 Open Rate
# Campaign Date Recipients Open Click CR Ord. Revenue
1 (LTV) - Apology Email 2025-09-29 11,103 70.05% 0.00% 0.14% 15 $1,318
2 (LTV) - WHOLESALE SPOTLIGHT: DUBAI BARS 2025-09-27 11,229 68.24% 1.41% 0.16% 18 $1,641
3 (LTV) - FEEL-GOOD FALL RITUALS 2025-09-16 11,102 68.15% 0.85% 0.14% 16 $1,470
4 (LTV) - DUBAI CHOCOLATE BACK IN STOCK 2025-09-18 11,058 67.64% 2.08% 0.20% 22 $2,339
5 (LTV) - SPOOKY SATURDAY COFFIN VIP LAUNCH 2025-09-13 11,378 66.91% 1.43% 0.19% 22 $2,107
6 (LTV) - DUBAI CHOCOLATE IS HERE 2025-07-26 4,655 66.57% 1.25% 0.19% 10 $806
7 (LTV) - LABOR DAY SALE KICKOFF 2025-08-31 11,371 66.29% 2.13% 0.36% 41 $4,262
8 (LTV) - HALLOWEEN COLLECTION GRAND REVEAL 2025-10-02 11,275 66.25% 1.29% 0.21% 23 $2,248
9 (LTV) - PUMPKIN SPICE HOT CHOCOLATE RETURNS 2025-09-10 11,530 66.22% 0.73% 0.22% 25 $2,813
10 (LTV) - HAPPY HALLOWEEN FROM CORACAO 2025-10-31 11,478 65.61% 0.93% 0.19% 22 $1,900
2026 · Top 10 Open Rate
# Campaign Date Recipients Open Click CR Ord. Revenue
1 (LTV) - HAPPY VALENTINE'S DAY FROM CORACAO 2026-02-14 12,005 64.95% 0.48% 0.16% 20 $1,964
2 (LTV) - VALENTINE'S SNEAK PEEK 2026-01-09 12,170 64.84% 0.95% 0.18% 22 $1,889
3 (LTV) - DTC: EASTER IS COMING - FIRST LOOK 2026-02-21 12,119 64.81% 1.03% 0.20% 24 $2,160
4 (LTV) - SNEAK PEEK: MEMORIAL DAY CHOCOLATE EVENT COMING FRIDAY 2026-05-19 11,165 64.66% 0.92% 0.16% 19 $1,939
5 (LTV) - BUILD YOUR EASTER BASKET 2026-04-04 11,252 64.27% 0.65% 0.24% 27 $2,201
6 (LTV) - LAST DAY: WEST COAST VALENTINE'S DELIVERY 2026-02-08 11,780 64.06% 0.90% 0.38% 46 $3,134
7 (LTV) - TOP VALENTINE'S GIFTS FOR EVERY KIND OF LOVE 2026-01-19 12,008 64.03% 1.03% 0.32% 38 $3,158
8 (LTV) - DON'T WAIT: VALENTINE'S CHOCOLATE ALREADY SELLING OUT 2026-01-27 11,801 63.97% 1.28% 0.38% 46 $4,636
9 (LTV) - THE CHOCOLATE THAT OUTLASTS THE EASTER BASKET 2026-04-17 11,378 63.81% 1.40% 0.25% 28 $2,172
10 (LTV) - MAYBE - LAST CHANCE: $5 EXPRESS SHIPPING 2026-02-13 11,679 63.79% 0.95% 0.21% 24 $2,411

Highest Click Rate Per Year · Top 10

1,000+ recipient filter applied.
2024 · Top 10 Click Rate
# Campaign Date Recipients Open Click CR Ord. Revenue
1 End of Season Sale #2 2024-06-09 14,051 54.88% 10.25% 0.28% 41 $2,933
2 End of Season Sale 6/6/24 2024-06-06 14,134 51.89% 10.08% 0.28% 40 $3,354
3 BOGO Day 3 5/26 2024-05-26 14,238 56.64% 9.81% 0.12% 17 $1,214
4 BOGO Sneak Peak 5/23 2024-05-22 14,248 57.44% 9.52% 0.05% 7 $502
5 Lapsed Customers 25% OFF 2024-04-12 1,544 17.29% 5.63% 0.00% 0 $0
6 Cashew Cream Popsicles 2024-05-30 14,166 52.98% 3.83% 0.06% 8 $593
7 Countdown To VDAY 2/1 2024-02-01 11,581 43.47% 3.68% 0.36% 47 $2,817
8 Easter Weekend Sale 2024-03-29 14,676 62.32% 3.57% 0.28% 40 $2,469
9 Mother's Day GIVEAWAY 2024-04-08 14,542 58.60% 3.17% 0.02% 3 $225
10 Easter Weekend Sale (Cloned) 2024-03-30 14,541 56.59% 2.95% 0.23% 35 $2,608
2025 · Top 10 Click Rate
# Campaign Date Recipients Open Click CR Ord. Revenue
1 Coffee --> Chocolate Campaign Survey 2025-01-09 3,522 59.17% 7.06% 0.14% 5 $774
2 Dubai Pre-Order - Jul 21, 2025 at 5:55 PM 2025-07-22 12,405 63.56% 2.38% 0.39% 48 $4,080
3 (LTV) - BLACK FRIDAY EARLY ACCESS ALERT 2025-11-10 15,223 53.39% 2.33% 0.68% 106 $11,798
4 (LTV) - LABOR DAY SALE KICKOFF 2025-08-31 11,371 66.29% 2.13% 0.36% 41 $4,262
5 Valentine's 2/5 2025-02-05 12,495 61.86% 2.11% 0.29% 40 $2,458
6 (LTV) - DUBAI CHOCOLATE BACK IN STOCK 2025-09-18 11,058 67.64% 2.08% 0.20% 22 $2,339
7 (LTV) - BLACK FRIDAY EARLY ACCESS ALERT (Clone ) 2025-11-10 11,581 64.73% 1.98% 0.51% 64 $6,169
8 (LTV) - BLACK FRIDAY IS HERE: 25% OFF SITEWIDE 2025-11-15 15,146 52.45% 1.91% 0.50% 80 $6,836
9 (LTV) - 25% OFF EASTER CHOCOLATE COLLECTION 2025-04-22 13,618 57.14% 1.62% 0.15% 21 $1,718
10 Spring Flash Sale 4/18 2025-04-18 15,151 52.21% 1.58% 0.46% 72 $6,164
2026 · Top 10 Click Rate
# Campaign Date Recipients Open Click CR Ord. Revenue
1 (LTV) - DTC: SPRING TRUFFLE COLLECTIONS FOR EASTER 2026-02-28 12,092 63.47% 1.71% 0.41% 50 $4,976
2 (LTV) - EASTER CLEARANCE: 25% OFF BUNNIES & EGGS 2026-04-10 12,903 56.95% 1.61% 0.27% 35 $2,286
3 (LTV) - NOW LIVE: 20% OFF MEMORIAL DAY CHOCOLATE EVENT 2026-05-22 12,811 52.82% 1.56% 0.71% 92 $8,775
4 (LTV) - DTC: CHOCOLATE BUNNIES & EASTER EGGS LAUNCH 2026-03-07 12,046 63.28% 1.49% 0.44% 53 $3,442
5 (LTV) - FLASH MOMENT 2026-03-18 11,604 60.09% 1.49% 0.36% 45 $3,549
6 (LTV) - THE CHOCOLATE THAT OUTLASTS THE EASTER BASKET 2026-04-17 11,378 63.81% 1.40% 0.25% 28 $2,172
7 (LTV) - DON'T WAIT: VALENTINE'S CHOCOLATE ALREADY SELLING OUT 2026-01-27 11,801 63.97% 1.28% 0.38% 46 $4,636
8 (LTV) - VALENTINE'S DAY GIFTS ARE LIVE 2026-01-13 12,025 62.41% 1.23% 0.22% 26 $2,541
9 (LTV) - EASTER CLEARANCE LAST CALL 2026-04-13 11,401 63.24% 1.23% 0.29% 36 $2,619
10 (LTV) - FINAL HOURS: 20% OFF MEMORIAL DAY SALE ENDS TONIGHT 2026-05-25 11,097 60.56% 1.07% 0.37% 41 $4,217

Key Takeaways

  • Yearly revenue: 2024 → 2025 total revenue change -0.2% ($277,531 → $276,896).
  • 2026 YTD vs 2025 same period (Jan-May): -27.5% — $131,431 → $95,223.
  • 2024's strongest month: Nov · $43,438 (16 campaigns).
  • 2025's strongest month: Nov · $55,286 (20 campaigns).
  • 2026 YTD strongest month: May · $23,781 (9 campaigns).
  • 2024 single-campaign peak: “Black Friday #7 - 11/23 - Candy Bar 2-Packs” · $5,834 · 2024-11-23.
  • 2025 single-campaign peak: “(LTV) - BLACK FRIDAY EARLY ACCESS ALERT” · $11,798 · 2025-11-10.
  • 2026 YTD single-campaign peak: “(LTV) - NOW LIVE: 20% OFF MEMORIAL DAY CHOCOLATE EVENT” · $8,775 · 2026-05-22.
  • Open rate trend: 53.64% → 55.36% → 61.73% (2024→2026 = +15.1%).
  • Click rate trend: 1.68% → 0.78% → 0.97% (2024→2026 = -42.3%).
  • RPR (revenue / recipient): $0.14 → $0.16 → $0.22.

Deep Dive · 2026 "Decline" Analysis

TL;DR — The decline is REAL but MISLEADING

Campaign-attributed revenue vs Jan-May 2025 appears to be down by -27.5% ($131,431 → $95,223). . However, store-wide revenue grew +9.7% in the same period ($390,173 → $428,133). The decline is a channel shift — moving from campaigns into flows (automations) and general store traffic. Even so, 4 real problems exist below.

1 · Apples-to-Apples Comparison (Jan-May)

Metric 2024 Jan-May 2025 Jan-May 2026 Jan-May Δ 25→26
Campaign-attributed revenue $138,231 $131,431 $95,223 -27.5%
Total store revenue (Placed Order) $325,435 $390,173 $428,133 +9.7%
Total orders (store) 3,923 4,187 4,603 +9.9%
Flow-attributed revenue — $24,322 $44,207 +81.8%
Number of campaigns sent 90 74 44 -40.5%
Total recipients (campaign) 1,018,934 874,923 423,784 -51.6%
Avg recipients/campaign 11,321 11,823 9,631 -18.5%
Open rate 56.92% 50.65% 61.73% +21.9%
Click rate 1.97% 0.78% 0.97% +24.4%
Conversion rate 0.18% 0.17% 0.26% +52.9%
RPR (revenue/recipient) $0.14 $0.15 $0.23 +50.0%
AOV (avg order) $78 $91 $85 -6.6%
Big blast (≥10k) avg revenue $1,765 (67 adet) $2,175 (55 adet) $2,572 (36 adet) +18.3%

2 · Why Did It Drop? Three Mechanisms

Mechanism 1 · Channel Shift

Flows +82%
2025 Jan-May'da flow'lardan $24,322 . In 2026 $44,207 — — roughly 2× growth. Automations like Welcome Series, Customer Winback, Abandoned Checkout are replacing campaigns. Five flows now do the work of a single campaign.

Mechanism 2 · Send Volume ↓

74 → 44 campaigns
Jan-May campaign count fell -41%, total recipients -52% . This is intentional consolidation — fewer but more targeted sends. Result: RPR +50%, conversion rate +50%.

Mechanism 3 · List Shrinkage

Net -2,882
2026 Jan-May: +1,721 subs / −4,603 unsubs = -2,882 net. vs 2025 (-1,540). Worse than last year. List shrinking at 3-4%/yr. Long term this erodes the campaign base.

3 · Monthly Detail Table · 3 Years Side by Side (Jan-May)

2024 2025 2026
Jan Feb Mar Apr May Jan Feb Mar Apr May Jan Feb Mar Apr May
Store revenue $68k $95k $75k $46k $41k $76k $77k $75k $98k $65k $98k $97k $95k $70k $68k
Orders count 711 1,291 932 492 497 698 895 779 1,129 686 945 1,118 1,116 723 701
New subscribers (+) 133 247 115 70 75 78 85 72 221 134 401 344 356 307 313
Unsubscribes (−) 437 3,171 1,252 581 480 443 443 387 463 394 945 1,118 1,116 723 701

4 · 2026's Weakest Large Campaigns (≥5,000 recipients)

Campaigns sent to the same list that produced low revenue — indicates a content/offer problem.
Date Campaign Recipients Open Click CTOR Orders Revenue
2026-05-17 (LTV) - SUMMER IS COMING: YOUR CHOCOLATE RITUAL, REFRESHED 11,185 62.55% 0.64% 1.02% 9 $712
2026-05-15 (LTV) - HEALTHY INDULGENCE: CLASSICS REIMAGINED 11,227 61.61% 0.46% 0.75% 11 $908
2026-03-21 (LTV) - COUNTDOWN TO EASTER 11,953 59.06% 0.73% 1.24% 13 $1,033
2026-05-29 (LTV) - CHOCOLATE FOR SUMMER GATHERINGS: 3 EASY IDEAS 11,069 59.87% 0.49% 0.82% 14 $1,102
2026-05-06 (LTV) - EARTH DAY: CHOCOLATE THAT GIVES BACK 11,287 61.39% 0.58% 0.94% 15 $1,145
2026-04-29 (LTV) - THE PERFECT MOTHER'S DAY GIFT STARTS HERE 11,364 63.03% 0.79% 1.26% 20 $1,313
2026-04-25 (LTV) - THE MOTHER'S DAY CHOCOLATE GUIDE 11,351 63.66% 0.62% 0.97% 18 $1,498
2026-02-14 (LTV) - HAPPY VALENTINE'S DAY FROM CORACAO 12,005 64.95% 0.49% 0.75% 20 $1,964

4 Problems Identified

  1. Editorial / lifestyle campaigns aren't converting to sales. "Healthy Indulgence", "Earth Day: Chocolate That Gives Back", "Summer is coming: chocolate ritual refreshed", "Chocolate for Summer Gatherings", "Why Real Chocolate Tastes Different" — all went to 11,000+ recipients but each produced <$1,200 revenue per campaign. Open rate is high (~60%) but click 0.46-0.64% — read and ignored. Action: add a concrete offer to these sends (e.g. "free shipping over $50"), a direct link to a product collection, or a 5-10% off coupon — or move these themes into flows/blog and reserve campaign firepower for promotional sends.
  2. List shrinkage (−2,882 net Jan-May). Acquisition (+1,721) isn't keeping up with churn. Net negative every month. The big Feb 2024 unsubscribe wave (3,171) is still hurting. Action: refresh the pop-up + welcome offer (15% → more generous), add lead capture to paid social, launch a referral program, re-invite the Recharge subscriber base to email opt-in.
  3. Click rate is 50% below 2024 levels (1.97% → 0.97%). CTOR fell at the same rate (3.45% → 1.57%) — this isn't just Apple Mail Privacy Protection inflating opens. It isn't only measurement; content + CTA quality may have dropped too. Action: single-CTA email design A/B test (most current emails have 3-4 CTA buttons). analyze 2024's high-CTR blasts to find the pattern — subject line + hero visual + single CTA.
  4. Wholesale segment is plateaued — only ~170 recipients. 10 wholesale campaigns YTD 2026 totaled ~$2.600 gelir (avg $260/campaign). Together with Engaged L120 + Master List, the only concentrated segment. Action: Wholesale acquisition stratejisi (LinkedIn ads, distributor outreach, trade show capture forms) + downgrade non-engaged wholesale profiles to the DTC segment.

5 · Recommended Action Plan · Short & Medium Term

Priority Action Expected Impact Timeline
P0 Renew pop-up + welcome flow (15% off → more generous offer or $5 chocolate bar) Flips net list growth positive, +5-8k subs in 6 months 2 weeks
P0 Add "shop the collection" CTA + limited-time coupon to editorial/lifestyle sends Revenue 2-3× on this category (from $700 weak sends → $1,500+) 1 week
P1 Repeat the Master List + scarcity format for July 4th / Labor Day / Halloween Single campaign $8K-12K, 4× the avg big-blast performance per seasonal
P1 Single-CTA email design A/B test (vs current multi-CTA) Click rate target 0.97% → 1.3-1.5% (halfway back to 2024 levels) 3-4 weeks
P1 Wholesale acquisition: LinkedIn ads + trade shows + restaurant outreach Wholesale segment 170 → 400+, per-campaign $260 → $700+ Q3-Q4
P2 Sub-segments: 60-90 day non-purchasers, browse-no-buy — dedicated sends RPR and conversion rate +20-30% more 1-2 months
P2 SMS channel activation (no campaigns yet) New revenue channel — industry avg 15-25% of email revenue Q4
Coracao Confections (Klaviyo account W43nDt) · Data source: Klaviyo Reporting API · Conversion metric: Placed Order (1,115 orders YTD 2026).
2026 data is YTD as of June 5, 2026 — matched periods were used for year-over-year comparisons.